Social media has made the use of internet appealing to anybody with access to the web, but what exactly is â€œsocial media?â€
Social media is the combination of all web and mobile based applications that allow the user to:
- Create and share their own content with the intent to share it on the Web. This content could be pictures, videos, web articles, and in some cases even feelings.
- Comment and exchange: what makes the social media unique is the possibility to exchange thoughts and ideas in real time. It is comparable to having a â€œliveâ€ conversation with the audience.
When my father asked me to create a Facebook account for him, I knew then that social media is a force to be reckoned with. It allows the users to be constantly connected to their surroundings; friends and family, as well as their main point of interests all over the world.
Social media-based interactions between two or more individuals speaking the same language is daily routine on the web. However, what if the interaction involves speaking audiences with varying speaking languages? Do users use their native languages by default? There is no right or wrong answer. Multinational corporations Â typically have social media analysts assigned by regions to ensure that their content is delivered to their audiences in their preferred language. World famous superstars and athletes, on the other hand share their content in two languages: their native and English. Why English?
To truly understand the impact of English on social media, letâ€™s take a look at total number of users of which more than 62% are English speakers:
Facebook: 1 billion users; 600 mobile users; more than 42 million pages and 9 million apps
YouTube: 4 billion views per day
Google+: 400 million registered users
Skype: 250 million monthly connected users
LinkedIn: 175 million users
Tumblr: 150 million users
Twitter: 140 million users
Instagram: 100 million registered users, 4 billion photos
Yelp: 78 million users; 30 million reviews
WordPress: 74 million blogs
English is the third most spoken language worldwide after Mandarin and Spanish, but surprisingly ranks the number language used in terms of social media use. It is almost expected that the intended audience will â€œgetâ€ the message if written in English.
More than 65% of companies worldwide use social media as a communication tool, most commonly in English. Audiences have adapted by learning basic English through their social media daily interactions. It allows the users to understand the message and reply using the same language. This could be better demonstrated by reading the interactions between English worldwide content creators and non-English speaking audiences. Although the audience answers are not communicated through perfect English, the central message is typically understood. This type of social media dialogue could easily be misinterpreted, which leads me to my next point.
Translation Services Companies are now racing to get their hands on the next social media instant translation tool and developers have noticed the need and their efforts are starting to show. Facebook and Google+ both introduced, last year, the â€œSee translationâ€ or â€œTranslate nowâ€ buttons on their interfaces. Although the translation is machine-based, it typically serves its purpose, but does not put the misinterpretation risk factor at ease.
Social media has surely put the world at our hands reach, but until we all speak the same languages, English as a language will continue to adapt, change and spread to fulfill the worldwide demand.
This blog entry was originally posted back in September of 2010 when our blog was just getting started. Â We believe it’s a strong piece and one worth revisiting. Â We hope you get something new out of it the second time around.
Start Developing Your Own Plan…
Tests to determine personality assessment or strengths and weaknesses have been around for many years. If you are like me, you have taken quite a few in your career by now. Either a current or potential employer or maybe you just wanted to know what you should do when you â€œgrow up.â€
What have you done with the results? The first few I received I sat down that very day and reviewed the document front to back. Agreed that yes, this is me. Put it away, never to be seen from again. I am sure I filed it, just donâ€™t know where. I will probably run across it one day while cleaning up old files.
I know a few people who have read the documents and take the stand,Â this is who I am and therefore I can never be anything else. They use the document like a line drawn around them. There own private comfort zone.
The last results I received, I took a different approach. I have been noticing that the results have shifted slightly; however, two basic points remain the same. My greatest strength is that I am analytical, which in my case can also be a weakness. I can be so consumed with analyzing data, I never make a decision. This knowledge helps me in two different ways. I surround myself with staff that knows when approaching me with an idea, bring the data. After I have had a chance to review the data, ask for a decision. I need to move past analyzing to decision making.
My greatest weakness, at least for my job, I am introverted. I am very shy around new people. Add to that the fact I am hearing impaired. If I didnâ€™t have to, I would never leave my office. However, running a non-profit organization that host 40 events a year, from a small educational encounter with 25 people to an expo with 1300, staying in your office is not an option. WBEA also participates in many of community partner events, and often I guest speak at those events.
I know that I have to network, so I put a smile on my face and get the job done. When it is over, I reward myself with some downtime. After a luncheon, 30 minutes of quiet number crunching with my door closed, makes my world back in balance. After Expo, we are talking a couple of days off without ever leaving my house.
The point is, I use the data to help me overcome my weaknesses. Maybe it is time to take your report out andÂ start developing your own plan.